Spider Food (2) :: Don’t put all of your eggs in one web basket
August 25, 2005 – 5:27 amThis article is the second in a series of Spider Food / Search Engine Optimization / SEO articles. Your website should promote your business and your business should promote your website. Have you heard the story of what Wal-Mart did to Rubbermaid? It is a very good illustration of why you should not put all of your eggs in one web basket. A few years ago, when Rubbermaid needed to raise prices because the cost of a a key raw material had gone up, Wal-Mart refused. Wal-Mart had the attitude that “You might be Rubbermaid, and you might have a great name, but you're not going to tell us what to do, we're not going to take your price increase, and we really don't care what it does to you. Since then, Rubbermaid has shut down many of its US facilities, and laid off more than 10,000 workers, there could ...