January 6, 2006 – 3:31 am
by Elizabeth Kirwin, Sidhe Communications
& Mike Pires, 4yourwebsite.com
One question which should concern all internet marketers is --- What are the search engines looking for? Search engines are based on computer logic, which sees information in text or numerical form, and has a hierarchical approach to font sizes, typefaces, and repetition of words or phrases. This article will give details about search engine preferences and explain how website content can be constructed to cater to these preferences to increase ranking on Google and other search engines.
Is Your Site a Template? Google Ranks these Sites Low
If your site is a template (mortgage, real estate, etc) and Google reads many sites repeated in the same format on the web, this picky search engine may kick your site from the top to the bottom of the list.
Repetition of Industry Keywords
Industry specific keywords can be harvested from website statistics programs or constructed from a strategic ...
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